OxeFit isn’t just a piece of workout equipment; it’s a source of power. In this campaign targeting senior living and rehabilitation decision makers, I led my team to explore everything OxeFit gives senior living communities the power to do. OXEFIT has the power to extend independence, empower engagement, drive longevity and set communities apart. 

Over the course of three months, the campaign landing page had over 3,000 views and the email campaign had an average CTR of 5.12%. According to Hubspot, the average Click Through Rate (CTR) for email marketing in the Health and Wellness Industry is 1.75%.